West would give people what they didn’t know they needed—a journey. Often times a rollout is just an announcement that leads to a drop by an artist. What west gave us was story to follow. This story led to one of the biggest nights ever for an artist. A rollout that sees West have secret exclusive listening parties or even later ascending literally to the top of the Mercedes Benz Stadium.

After “Jail” plays featuring his mentor and Hip-Hop legend, Jay-Z, whose verse was just recorded hours before the event he stands in the middle of the stadium reeling it all in. The energy. The marvels. Then he walks away….

(link to Ye’s first listening party for Donda)

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